Ikanobanken drive rental cars being abandoned

Ikanobanken drive rental cars being abandoned. The demand has been too small.

Ikanobanken spend Nybil.se, an internet site where you can subscribe to a new car. The Dagens Industri (DI).

Nybil.se launched in November last year, but sales have been slower than expected, so it has not been possible to reach profitability.

The idea of Nybil.se was to offer a dozen models that subscribe to. The cars cost between 2 000 and 6 000 kronor a month and then entered the insurance and repairs. Your subscription expired two and a half years.

- The volumes were missing. Because it would go around the required critical mass and it could not be reached in the foreseeable future, "says Helena Salomonsson on Ikanobanken to DI.


Toyota has a similar service recently expanded, writes DI. There you can now subscribe to the Toyota Aygo models, and the Prius Rav 4th

For those who already have a subscription with Nybil.se is no change in the closure.